Are marketers responsible for the use of harmful products in society Essay

Are marketers responsible for the use of harmful products in society - Essay ExampleSociety suffers tremendously when such harmful products are intimately available. These products become so integrated in the lifestyles of people that consumers almost get addicted to them oblivious to the fact that these products are harming them. Why are these products marketed? Do marketers hasten such products so attractive that consumers over look the repercussions of their use or is it that the consumers have an existing demand for them that is why they are being manufactured and marketed. such(prenominal) products have to be marketed within ethical boundaries or else the society will suffer immeasurable harm (Gandolf).Organizations today are encouraged to focus on being soci all(prenominal)y responsible. This means that they have to consider the interests of the society by taking the responsibility for the effects the firms activities has on its customers, stakeholders, employees, the commun ity, the environment and all things involved in every trample of its operations. This extends beyond the legal framework within which the company is required to work and is basically going a step further not to harm the society and helping make the society a conk out place. They should have business ethics and ideally produce products that are beneficial for the society. Today firms have incorporated CSR as an integral part of their long term strategic goals. This extends into different steps the product goes through-from the manufacturing stage public treasury it reaches the consumer (Vass 2007). This also means that all the products should be marketed within ethical bounds keeping the interest of the society first in mind.With firms being socially much responsible, they are contributing tremendously towards improving the society. (Vass 2007). Making consumers more aware of the products and giving them a clearer picture through marketing enables the consumer to make a better ch oice for himself and thus a better